The research report on child restrain system trade
Chinese industry research network auto parts research report news:
Chinese automotive parts business research reported that the parents do not pay much attention to the child safety car and the purchase rate is very low nowadays. The child safety car sales on line very well but it sales not well in the physical store .There are only a few domestic brands which sell the child safety seats in the high class shopping malls, big supermarkets and children's products shopping malls
The sales of physical stores of child safety seats is stagnant, which is not consistent with the sales of boom of the national mandatory standards.
According to the chinese safety car trade’s forecast and risk investment analyze report by Chinese research ,the quality of goods are various in the child safety car market at present. Misunderstanding of the domestic brands is obviously revealed. The sales of the most child car seat manufacturers is not good. In terms of policy enforcement ,the transformation of the people's idea and the transformation of ideas into action ,the child safety car trade is still in the start-up stage and this trade has a long way to go in the future .With the further implementation of the national mandatory policy ,the installation rate of child safety seats will certainly be improved and the market's prospect is still good.
In terms of sales, the physical stores of the foreign countries' brands sell well but the brands of chinese sell well on line. The reason is mainly because people can not see the real child safety car on line .The customers are price orientated and select the cheaper domestic brand on line. The businessmen of the mall and supermarket in the physical store get disappointed because the sales of the car components grows.
In the physical stores, the sells of automotive component shop increase which lead to the malls and shops disappointed.
For the future of child safety seats, both physical stores and online sales are promising. The main reason is that most of parents were born after 1975-1980, and their safety awareness is high, which has promoted the growth of this market. As the certification in this area will be standardized and the change in consumer perception will bring more markets to child safety seats.
According to the analysis of Chinese Research ,there are basically two types of sales locations of child safety seats.
One of the type is the car component City. Although there are only a few children's safety seat exclusive shops. As a distribution center for auto parts, the products cover most ages such as 0-4 years old, 9 months-12 years old and even 0-12 years old as a distribution center for auto parts as a distribution center for auto parts. There are various products including domestic and foreign brands.
The other type is the supermarket. There are just few brands. Most of the brands are domestic. Most of the products are safety belts.
